OUR IDENTITY

TRUST

We stand alongside our customers, grounded in trust and confidence.

We are the Industrial Data Specialistthat owns industrial data-driven AX from start to finish.
From the most basic operating signals to vision, video and analytics platform development, we have worked with field data for seven years.

INDUSTRIAL DATA SPECIALIST

Operating signals
Vision
Video
Collection
Processing
Analysis
Platform
Edge
Cloud
AI

COMPANY HISTORY

Key Milestones

2026 –
Expanding the industrial On-Device AI solution business
- · Startup Leap Package, Ministry of SMEs and Startups (Apr 2026 – Jan 2027)
- · Final selection for the 2026 GovTech AI Demonstration & Commercialization Support Program for startups
- · Selected in the AX-LLM track of the Startup Project · Challenge for All (based on EXAONE 1.2B)
2025
Driving commercialization of the AI Ready Box industrial On-Device AI solution

Developed a prototype of REALPIPE, the AI sewer defect analysis solution
Odoo global partnership
- · Partnership with global ERP supplier Odoo S.A. (Dec 2025)
- · Odoo Asia HQ jointly markets the better's equipment to domestic Odoo customers
2024

In-house design and delivery of TBEdge
2022 –
In-house design of a 32-channel industrial I/O Edge Device
- · NVIDIA Jetson Orin NX 16G · operating range −25 to 70°C
Developed the TB-CONVEYOREDGE with integrated vision inspection
Patent registered for an automotive interior/exterior parts detection and counting system
- · Patent 10-2532853 · jointly registered with BizData Inc.
TB Series lineup · accumulation of AI training data
- · Launched 8 TB Series units (temperature · contact · communication · counter · analog · environment · Modbus · MQTT)
- · TBH Series (8-parameter water quality measurement) · TBQ Series (ultra-compact integrated EDGE server)
- · Accumulated 70,000 Instance Segmentation training images in the sewer defect inspection domain (2022–2023)
★

2020
TheBetter Inc. launched
- · Spun off from the IoT division of BizData Inc.
- · Operated the NAIAD HEXA water treatment system (ceramic + electrocoagulation)
- · Built an AI water purification plant system for K-water
- · Configured coagulation-rate AI for the Gangbuk Water Purification Plant, Seoul

OUR APPROACH

The Change We Create

From data that just piles up to data that's always usable

We perform collection, cleaning, analysis and visualization directly on an integrated server, turning data that once just piled up into something always ready to use.

A system that can analyze and train without the internet

We run analysis, training, inference and autonomous control directly on our self-designed Edge hardware, powering AI on the industrial floor with no reliance on external clouds.

An AX system that transforms real industrial sites

Not labs or demos — we deploy our own Edge Devices and AI solutions at live SME industrial sites to build real AX systems.

PEOPLE

The People We Look For

Working for the end customer

the better's business, centered on back-office and upstream industries, is only complete when we reflect deeply on the customers our products and services are meant to serve.

Horizontal thinking that embraces a broad range of technologies

Among the countless technologies in the world, we must always seek out and consider everything we can deliver to our customers.

Minimalism

The essential longevity of a business comes, paradoxically, from the simplest of structures.

Aiming for the user's essential freedom

We want the users of our products to be free from time, space and meaningless repetitive labor.

An endless hunger for the new

Even if we don't use it right away, we must keep seeking out and learning about new technologies and businesses.

Accessibility

With the web at the center, the accessibility of every technical element should be the best we can possibly achieve.

HOW WE WORK

This Is How We Work at the better

01
We're a small team, but we respect one another's diversity, tastes and freedom.
02
Coffee talk happens outside; in the office, we focus on the task.
03
We build a culture of consideration for those who need to concentrate.
04
After work hours, we don't get in touch unless it's urgent.
05
No matter how busy we are, we keep our mealtimes.
06
When there's a problem with the schedule, we give advance notice so others can prepare.

SAFETY

“No task is so important that it's worth getting hurt for.”

the better makes every effort to prevent industrial accidents. Every employee has a duty to avoid the risk of injury in electrical and signal work, ladder and elevated work, and everyday tasks, and has the right to refuse any work that violates the safety rules set out in IEC/KEC regulations and the law.

Sustainable Development Goals

The Values We Pursue

Social responsibility

We pursue compliance with the law, respect for our employees and partners, and the shared interest of the value chain.

Respect for diversity

Diversity rooted in the personal and social freedom of every individual deserves respect in its own right.

Solving urban and industrial problems with AI

Building on AI technology, we solve urban and industrial problems to protect the interests of both our customers and society.

COMPANY INFO

Solve your shop-floor challenges with data

We'll review your inquiry and a specialist will get back to you promptly.